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Company History

In the late 1980’s an Olympic silver medalist, who was passionate about the benefits of whey protein, boldly decided to start a company that offered uniquely formulated protein products to health conscious consumers. As these products grew in popularity, he focused all of his knowledge to create a breakthrough nutrition bar that would taste as good as a candy bar. Detour was born and has since sold more than 400 million bars!

1980

1972

Olympics

Our founder competes as a runner and wins a silver medal in the Olympics!

1993

1993

Whey Protein

Work begins on a protein powder that builds upon the nutrition programs used by Olympic athletes. It quickly catches on with athletes across the world.

2002

2002

Detour is Born

The growing popularity of whey protein led to a number of early protein bars, but they were often gritty and tasted bad. The need for a nutrition bar with whey protein as it’s number one ingredient that also tastes great is clear. The first Detour bar is created!

2006

2006

Lower Sugar

Limiting sugar consumption is important to a healthy life-style and Detour led the way with a great tasting, candy bar inspired whey protein bar with lower sugar. Detour lower sugar is born!

2014

2014

Smart & Simple

With the evolution of nutrition products, Detour Smart & Detour Simple are launched to offer all of the benefits of the earlier Detour bars with clean, gluten free, non gmo ingredients.

Learn more about Detour's clean products

Detour Simple™ Bars
Detour SMART® Bars
Detour
Detour