In the late 1980’s an Olympic silver medalist, who was passionate about the benefits of whey protein, boldly decided to start a company that offered uniquely formulated protein products to health conscious consumers. As these products grew in popularity, he focused all of his knowledge to create a breakthrough nutrition bar that would taste as good as a candy bar. Detour was born and has since sold more than 400 million bars!
Our founder competes as a runner and wins a silver medal in the Olympics!
Work begins on a protein powder that builds upon the nutrition programs used by Olympic athletes. It quickly catches on with athletes across the world.
Detour is Born
The growing popularity of whey protein led to a number of early protein bars, but they were often gritty and tasted bad. The need for a nutrition bar with whey protein as it’s number one ingredient that also tastes great is clear. The first Detour bar is created!
Limiting sugar consumption is important to a healthy life-style and Detour led the way with a great tasting, candy bar inspired whey protein bar with lower sugar. Detour lower sugar is born!
Smart & Simple
With the evolution of nutrition products, Detour Smart & Detour Simple are launched to offer all of the benefits of the earlier Detour bars with clean, gluten free, non gmo ingredients.