Company Facts

Detour is owned and manufactured by Forward Foods, LLC, which produces and markets high protein, energy and snack bars. Detour was launched in October, 2002, with the goal of revolutionizing the world of high-protein snack bars. We’ve done it by packaging the amazing nutritional advantages of whey protein with the universal, taste appeal of a candy bar. Today Detour is a $50MM retail brand and is leading the high protein market in health and fitness stores nationwide.

With the introduction of Detour Lean Muscle, Detour is again leading the industry in a bold new direction.  By combining our award-winning protein heritage with the emerging benefits of essential nutrients like omega-3s in a great tasting bar with extremely low sugar levels, Lean Muscle is the next generation of protein bar for athletes who want the most out of their nutrition.  

Lean Muscle joins the family of Detour protein bars, including the revolutionary Detour Activity Bars. Our Activity Bar line simplifies the bar selection process, making it easier for you to grab and go with confidence. Whether you’re a runner, you’re focused on yoga, or you’re into cycling, we’ve got a mouth-watering, purposeful snack just for you.